Publishers
Advantages of Purchase-Enabled AdvertisingSM
and Lead-Enabled AdvertisingSM
- enhanced value of advertising inventory by 5X
- new revenue stream from existing user base
- increased user retention through added stickiness
Benefits to Publishers
As the industry progresses further toward advertising-based business models, online publishers seek to increase the market value of their advertising inventory. At the same time they endeavor to increase the relevance of their websites in order to drive brand loyalty and repeat usage. ARPU's Lead- and Purchase-Enabled AdvertisingSM Network was developed to both enhance the value of a publisher's advertising inventory and to increase user retention by establishing ongoing billing relationships.
How do Lead-Enabled AdvertisingSM and Purchase-Enabled AdvertisingSM accomplish this?
At the most basic level, it ties an online advertisement to existing contact and/or billing information, enabling an advertised product or service to be obtained with a single click. When a consumer responds to an advertisement on a site with lead- or purchase-enabled inventory, ARPU's platform gives him or her the choice to sign up using the contact information or payment instrument already on file with the publisher or used in an immediately preceding purchase. Results demonstrate that this consumer convenience increases the conversion rate of the advertisement by a minimum of 500 percent—enhancing the market value of that inventory. What's more, the subscription-based nature of many of the products sold provides users with a reason to return to that publisher's website: to manage their subscriptions.
Download the Publisher Capabilities Overview